Displaying Custom Product Data

Displaying Custom Product Data — a practical guide to display WooCommerce product meta with clear examples you can reuse in real projects.

WooCommerce Plugin Development Series (22/101). Prefer one article? Read the complete WooCommerce plugin development tutorial.

Short description

Escape output and only display values that help shoppers or staff.

Display subtitle

add_action('woocommerce_single_product_summary', function () {
    global $product;
    $subtitle = $product->get_meta('_acme_subtitle');
    if ($subtitle) {
        echo '<p class="acme-subtitle">' . esc_html($subtitle) . '</p>';
    }
}, 6);