Category: SEO

Speed up pages with lean assets, caching, and critical rendering path fixes.

Ensure mobile usability, parity of content, and strong mobile performance.

Stop multiple URLs competing for the same intent.

Find and fix broken internal/external links that waste crawl and hurt UX.

Handle true 404s well and soft-404s carefully.

Use redirects to preserve equity and user journeys when URLs change.

Find and fix duplicates caused by parameters, www/http, syndication, and templates.

Identify pages with little unique value and improve, combine, or noindex them.

Control crawler access paths carefully with robots.txt.

Consolidate duplicate/similar URLs with rel=canonical.