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SEO

Keyword Search Intent

Match pages to informational, navigational, commercial, and transactional intent.

Keyword Search Intent — a practical guide to search intent SEO with clear examples you can reuse in real projects.

SEO Tutorial Series (13/102). Prefer one article? Read the complete SEO tutorial.

Short description

Intent mismatch is a top ranking killer — align format to what Google already rewards for that query.

Intent types

Informational
Navigational
Commercial investigation
Transactional

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