Dynamic Pricing in WooCommerce

Dynamic Pricing in WooCommerce — a practical guide to WooCommerce dynamic pricing with clear examples you can reuse in real projects.

WooCommerce Plugin Development Series (38/101). Prefer one article? Read the complete WooCommerce plugin development tutorial.

Short description

Use product price filters and test cart/checkout tax/shipping interactions thoroughly.

Role-based price sketch

add_filter('woocommerce_product_get_price', function ($price, $product) {
    if (current_user_can('wholesale_buyer')) {
        return (float) $price * 0.9;
    }
    return $price;
}, 10, 2);